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Travel and hospitality: 2025 Benchmark snapshot

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In an industry where timing and personalization are everything, email remains a vital tool for connecting with customers at every stage of their journey. This snapshot reveals the most impactful strategies for boosting engagement—from booking to check-in and beyond.

Backed by our 2025 benchmark data, this guide uncovers what leading travel and hospitality brands are doing to drive results—and how you can apply those lessons to your own marketing strategy.

This guide explores:

  • Key findings from our “2025 Marketing benchmark report” specific to travel and hospitality
  • Industry benchmark data for open rates, click-through rates, click-to-open rates, unsubscribes, and bounces
  • Proven tactics to improve engagement
  • What to prioritize next to deliver timely, mobile-first, and loyalty-driven experiences

Download the guide to discover actionable tips that help your emails perform better.

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