Real-time audience segmentation built on live customer behavior.
Most lists are out of date the moment they're pulled. Yours won't be. With Acoustic, marketers build segments based on a unified, real-time customer profile, so they can see the behaviors and attributes worth acting on, and keep every audience updated as customers move. No SQL and no ticket to IT.
Ready to see Acoustic’s real-time segmentation in action?
Segment on the whole customer, not a fragment.
One customer can look like several people across email, CRM, web, and loyalty data. With customer data management built into Acoustic, those records come together in one profile, so every segment you build targets the whole person.
- Capture data natively or through integrations, so behavioral, transactional, and profile data live in one record you can segment on
- Recognize the same customer across email, web, and mobile push with identity resolution, which links each visitor’s first-session record to their profile at sign-in
- Share segments, profiles, and engagement data back to your data warehouse and BI tools, so your audiences match what the rest of the business sees
- Acoustic AI
Points out issues like a data source that stops sending signals, so you can fix them early.
Keep audience segments current as customer behavior changes.
Your audience reflects what customers are doing right now, not what they did when your static list was pulled. Acoustic keeps every segment current as behavior changes, so you never send to a stale audience.
- Catch cart abandoners in your win-back audience the moment they leave, and automatically suppress them when they buy
- Trigger a journey as soon as a contact qualifies, with no export or sync in between
- See changes land in seconds, not after an overnight rebuild
- Acoustic AI
Surfaces audiences your team might otherwise miss, like high-intent customers you're under-promoting.
Build targeted audiences from behaviors that matter.
Point and click your way to a targeted segment. No query language, no data-team request, and no waiting on a list to be pulled.
- Pick attributes and behaviors from dropdown menus, with no database logic to write
- Stack simple and/or rules to get as precise as you need, from "lapsed VIPs in the last 90 days" to one narrow cohort
- See the audience size update live as you add each rule, so you know who you're reaching before you save
- Acoustic AI
Puts the segment together with you from plain language. Say what audience you want instead of wiring rules.
Combine and reuse audiences across campaigns.
Save the segments you rely on, then stack them to build something sharper. Every audience you create becomes a building block for the next.
- Create a segment and reuse it across campaigns, so a definition you trust stays consistent everywhere
- Layer segments to land on the exact audience you want, like “engaged subscribers minus anyone who bought this week”
- Run multiple segments simultaneously across your campaigns and use cases
- Acoustic AI
Checks existing segments and suggests reusing an existing match.
What audience segmentation looks like in your industry.
Target the specific shopper, not the standard segment.
You already know your shoppers aren't all alike. Build the segments that prove it yourself, so retail customer segmentation stops being a list you wait on.
- Group shoppers by the products and categories they actually browse and buy
- Catch cart and browse abandoners the moment they drop, and release them when they convert
- Separate one-time buyers from repeat buyers for win-back and loyalty plays
- Reuse "high-value and lapsing" as a building block across every campaign
Trusted by global brands like yours:
See how marketers launch campaigns faster with Acoustic.
When marketers build their own audiences instead of queuing behind IT, campaigns launch faster and teams have more time to focus on customer engagement.
MyState Bank doubled email campaign volume.
MyState Bank replaced a manual, IT-dependent process with Acoustic, giving its customer marketing team more control over audience data and campaign execution. The shift reduced data requests by 70% and cut email turnaround time from days to hours.
Real-time audience segmentation around your customer behavior.
Bring a segment that is difficult to create, update, or activate today and see how quickly it can come together in Acoustic.