Acoustic Connect’s modern database architecture allows you to seamlessly capture and manage customer interactions throughout their lifecycle.
Segment by real-time experiences, behaviors, and preferences.
Manage data, create segments, and track results in one platform.
Respond to signals in real time to deliver relevant offers.
Collect behavioral data and monitor sentiment changes over time.
Learn how to leverage behavioral insights to improve segmentation and targeting
Understanding your customer's digital experiences and purchase intentions is key to driving engagement. With Acoustic Connect's customer data management capabilities, you get a comprehensive view of their behavior, preferences, consent, and intent in one place.
Powered by Snowflake, Acoustic Connect’s customer data layer seamlessly captures data from various sources to give you a 360-degree view of each customer. Manage a streamlined customer profile with details like their website activity and interactions with your messages.
Stop relying on historical data and start engaging with customers when their intent is at an all-time high. See in real time how they’re engaging with your marketing messages, channels, and website or app to better understand their customer journey. Use behavioral and contextual data to fix a bad experience or deliver the right offer at the right time.
Divide your audience database into segments based on demographics or more advanced criteria like behavior, intent, and preferences. Track changes in sentiment or activity over time to further enhance targeting and send offers that are highly relevant for them in that moment.