CMO Outlook

Redefining the Chief Marketer Role

The role of the Chief Marketing Officer (CMO) is changing. In years past, CMOs were primarily responsible for driving brand awareness and business growth through marketing activity. Now, as C-suite roles converge and new titles emerge, CMOs are redefining their remit to take on new data, CX, and even product responsibilities. 

In this ideapaper, we outline:

• Trends impacting CMOs today
• How CMO responsibilities are shifting
• Why investing in both technology and people can help Chief Marketers remain at the decision-making table

 

Download our ideapaper to learn how to help your team realize success.