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Industry Outlook Report: Navigating the First-Party Data Revolution

January 31, 2024

The shift from third-party cookies to first-party data is powerful to say the very least.

This recent evolution presents numerous opportunities for marketers to make wiser, more impactful decisions. From retail to travel and more, this level of customer personalization is critical for those leaving third-party-cookie data behind and looking toward the future gold mine of first-party data.

So, what are the best and most practical tips to pay attention to as a marketer looking to effectively employ first-party data? We partnered with Industry Dive to create this industry report, where we explore:

  • Effective usage strategies for first-party data and how to avoid common pitfalls
  • Data collection, including loyalty programs and personalization
  • Privacy and consent issues