Marketers are being challenged to do more with less while creating long-lasting connections with customers. Having the right tools to be able to see, understand, and respond to customer actions in real time has become more important than ever. Brands that prioritize 1:1 engagement with their customers have the advantage, especially when they’re able to make the best use of customer data.
Acoustic surveyed more than 800 senior-level business executives to uncover what marketers need to prioritize to reach their goals for more personalization and increased revenue.
Key findings from the report:
- 68% of marketers indicate that focusing on the customer lifecycle journey is part of their current digital marketing strategy
- 48% lack actionable digital behavior and experience analytics
- 44% plan to prioritize budget spend for solving data needs
