The space between insight and action is where great marketing either gains momentum or loses it. Data can reveal what’s working (and what’s not) but acting on those insights often feels more cumbersome than it should when you’re spread across tools, slowed down by manual steps, and dependent on technical resources you don’t always have on standby.

With the November 2025 release of our AI-enabled marketing platform, Acoustic Connect, we’re putting control, clarity, and agility back in your hands, the modern marketer. Whether you’re optimizing audience engagement for improved conversions, refining your product strategy for faster growth, or re-engaging customers at just the right moment for increased loyalty, these new features and enhancements help you go from data to decision faster than ever.

See database growth trends with the audience health dashboard

 

 

Behind every successful campaign is a clear picture of the audience driving it. When marketers can see how their database is evolving and performing, every decision — from targeting to timing — becomes sharper and more intentional.

The enhanced audience health dashboard in Acoustic Connect gives you instant visibility into your database by consent group, with real-time metrics and visual tools, like the audience penetration chart, life stage breakdown, and segment treemap, that reveal how contacts move through the buying journey. You can see which segments are performing well, which consented groups are driving revenue, and which channels are losing steam. The message fatigue chart shows you how often you’re reaching each group and how they’re responding, while built-in preference tools allow you to honor frequency and topic choices across email, SMS, and WhatsApp.

With these insights and tools, marketers can adapt targeting, timing, and messaging before fatigue starts to settle in and performance slips. No waiting for reports or manual exports — just a clear, real-time picture of audience health that helps you make confident, data-driven decisions right when they matter most.

Turn product engagement into conversion opportunities with the product catalog listing

 

 

Every product tells a story about what customers value most and where untapped potential lies. Acoustic Connect’s new product catalog listing brings that story into focus, giving you a clear view of product and category performance while making it easy to act on those insights within the same platform.

With this view, you can quickly identify top-performing products or categories and share those insights with merchandising teams, determine which items need additional promotion or special offers to meet monthly or quarterly goals, and even see engagement from unknown visitors for a fuller picture of product interest. These insights also make it easy to act on customer behavior in the moment. You can segment audiences based on products with higher cart abandonment or trigger messages and campaigns for those showing strong browse activity — all without relying on IT or analytics teams.

While other tools just show you product data, Acoustic Connect unifies it with behavioral insights in real time, giving marketing teams the visibility to prioritize where to focus their efforts. By tying engagement trends directly to product performance, you can use real data to make faster, more confident decisions that drive revenue and keep your campaigns aligned with customer demand.

Automatically re-engage your audience with behavior attributes

 

 

Every marketer wants to re-engage their customers in meaningful ways, but relying on raw data or manual setups makes that process slow and error prone. That’s why Acoustic Connect provides out-of-the-box behavior attributes that require no additional build on your end. With this release, you can segment and re-engage audiences with even greater precision using:

• Fatigue index: Engage contacts based on how “tired” they are from recent message volume and engagement
• Life stage: Target contacts based on their buyer stage (e.g., champion, loyal, new, at-risk, lost, hot prospect, warm, cool, cold, and unclassified)
• Preferred device type: Optimize message delivery for the device your audience uses most
• Last interaction: Trigger messages based on a contact’s most recent activity (e.g., email open, form submission, web visit)

These new attributes build on Acoustic Connect’s existing library — like spending habits and purchase patterns — giving marketers more flexibility to create messaging that reflects each customer’s engagement level and intent. Together, these behavior attributes help scale personalization efforts smarter and more dynamically, from creating precise segments to automating messages and campaigns. This approach strengthens deliverability, reduces churn, and drives lifelong relationships with your customers beyond the first purchase.

Go from complexity to clarity with one platform

 

Guesswork has no place in marketing decisions that matter. By bringing audience health, product performance, and behavioral intelligence together, Acoustic Connect gives marketers the clarity to act with confidence.

You can see what’s working, understand what comes next, and move faster — all within a single, intuitive workspace designed for marketers. It’s a smarter, more connected way to work that frees you to focus on what makes the biggest difference: creating campaigns that resonate with your customers across their lifetime of engaging with your brand.

Think your customer engagement tool might be holding you back? Book a demo today to see how Acoustic Connect helps you move from insights to action, building and automating personalized campaigns and emails quickly. You can also download our MarTech guide to uncover whether your tools are driving progress or creating barriers.