Give the gift of marketing success this year with our curated collection of must-reads for every marketer in your life. From practical strategies to elevate email performance to expert guidance on leveraging first-party data and AI, each resource is designed to help you overcome challenges and unlock new opportunities in the year ahead.
Whether you're shopping for a data-driven strategist, an AI-savvy marketer, or an email pro, you’ll find the tools and inspiration needed to fuel smarter, more impactful marketing.
Explore the full list of 2025 marketing must-reads and get ready to set the stage for a successful new year.
For the marketer who makes the most out of every opportunity
Today’s most successful brands don’t rely on one-off campaigns to build loyalty—they create connected experiences that evolve alongside their customers.
In this guide, we walk through each stage of the customer lifecycle sharing real-world examples and practical strategies. You’ll learn how to recognize customer intent signals, personalize outreach, and turn each touchpoint into a moment of connection.
Relationships aren’t built on one send: How to drive engagement throughout the customer lifecycle
For the strategist looking to improve engagement and conversion
Customer behavior isn’t linear, and your marketing strategy shouldn’t be either. Today’s consumers engage across channels and to keep customers engaged, brands need to strategize accordingly. We partnered with MarketingProfs to explore how customer journey orchestration offers a framework for creating connected, personalized experiences that adapt as customer behavior evolves. Download your copy and start building journeys that truly resonate.
A marketer's guide to customer journey orchestration
For the marketer ready to get more done with AI
By automating processes, enhancing personalization, and refining customer insights, AI enables marketers to craft campaigns that truly connect. Discover five ways AI can improve efficiency and elevate your marketing strategy, including:
- Smarter segmentation to target the right audience at the right time
- Personalized customer journeys that drive engagement and loyalty
- Data-driven campaign monitoring and optimization
5 ways marketers are using AI to increase efficiency
For the marketer looking to refresh their tech stack
Know someone who’s always convinced there’s a better tool out there—but never makes the move? This will help them see if their MarTech is still doing its job.
Is your MarTech holding you back?
PS, if you like this book, you also may want to check out our on-demand webinar:
For the email marketer ready to crush KPIs
Email continues to play a central role in most companies' marketing strategies. Beyond fostering long-term relationships with customers, email is one of the most effective channels to prompt your customers to act.
Acoustic x MarketingProfs: How to make email work even harder for you
P.S. If you like this book, you may also be interested these email strategy guides:
- From opt-in to engagement: Creating a quality email list
- Unlocking personalization with smarter segmentation
- How to maximize deliverability and steer clear of the spam folder
- How to stand out in the inbox: Tips to improve your email open rate
... and on-demand webinars: