Migrating your MarTech: Keys to a successful transition
Did you know 83% of marketers report upgrading their MarTech stacks each year? As marketing programs mature, we’re constantly evaluating our tech stacks to determine if there are any gaps in our performance or capabilities. However, when the time does come for an upgrade, it can be extremely daunting, leading many to wonder: how long will it take? How will processes or active campaigns be disrupted? How can we continue engaging consumers throughout the upgrade?
Join Darryl Bolduc, Sr. Manager of Services at Acoustic, as he walks through the steps to take to make migrating marketing automation platforms (MAPs) or email service providers (ESPs) successful. In this webinar, you’ll uncover:
- Best practices for MAP and ESP upgrades
- How to evaluate and choose the right vendor based on your needs
- Key steps to take in order to tackle your next MarTech migration with ease
Sr. Director of ProductDarryl Bolduc
Darryl Bolduc is a seasoned Agency Executive and Digital Strategy Leader currently spearheading Product at Acoustic. With over two decades of experience, he specializes in orchestrating multi-channel marketing strategies rooted in data and analytics—ranging from email and CRM to mobile and digital advertising. A dedicated client advocate, Darryl brings a consultative approach to marketing enablement, helping organizations design open, impactful, and tech-driven customer experiences.
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