Loyalty 2.0

Customer expectations for loyalty programs are high—how can you make yours a success?
- Develop point structures, accounting for point accelerators, and define redemption clarity
- Meet consumers where they are to reward them and the importance of “VIP” recognition
- Your loyalty program is only as good as your promotional efforts
- Align on what success means from the outset, and then consistently measure
Loyalty — it’s a coveted prize for every brand.
The thought that your customers will continually choose you over the competition because they love your products the most is the ideal goal for every retailer. For years, it’s been table stakes to offer a loyalty program. Anyone and everyone might have a loyalty program. Airlines, grocers, department stores, even small mom-and-pop shops have loyalty programs. The digital age has increased customer expectations, and in turn has placed more pressure on loyalty programs.
Consumers expect more personalized communications, more channels to do their shopping, speedier delivery, and the list continues to grow. There are still roadblocks when it comes to reward redemption, though. You must create a rewards program that is direct, worthwhile, and accessible.
Retailers, it’s become increasingly clear: by enhancing your loyalty program, you’ll foster a better relationship with your best customer base. Read our Loyalty 2.0 report.

About Acoustic
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.
Transform how you connect with your customers
Acoustic Connect helps you create campaigns that adapt to real-time behaviors, turning everyday interactions into long-term loyalty.