Increase retail conversion rates with real-time product data
See what your shoppers want in the moment and respond just as fast. When you can track product performance and shopping behavior in real time, you can quickly adjust your campaigns, messaging, and promotions with precision, turning engagement into completed purchases.
Challenge
You can’t afford to make future campaign decisions based on yesterday’s data. Retail and ecommerce marketers often rely on outdated or disconnected reports that surface insights only after shopper interest has moved on. Without the ability to leverage product data and shopper behavior in the moment, you risk overpromoting the wrong items, missing trends as they peak, and wasting spend on campaigns that don’t reflect shopper intent. In a fast-moving industry where shopper preferences shift overnight, any delay in your marketing workflow directly impacts revenue growth.
Goal
Turn product engagement into completed purchases by identifying conversion drop-offs and acting on them in real time.
KPIs to track:
- Lift in conversion rate
- Increase in average order value (AOV)
- Reduction in cart and browse abandonment
Best practices for using product data
You’ve got the data — now it’s time to use it strategically. Real-time product insights reveal what your shoppers care about, where they hesitate, and why they buy. These best practices show you how to use those signals to build campaigns that drive conversions:
Identify and act on conversion gaps quickly
Monitor performance daily to identify products with high engagement but low conversions and use segmentation to target shoppers who interacted with those products. Quickly build audiences around behaviors, like cart abandonment or repeated product views, so you can adjust pricing, messaging, or offers before interest fades.
Use shopper behaviors to shape your messages
Tailor your creative and copy to reflect what your shopper is doing right now and their product activity. For example, follow up with educational content for shoppers comparing product options or limited time offers for loyalty program members who left items in their cart.
Build credibility before you discount
Shoppers often need reassurance more than a deal. Use customer reviews, results, or user-generated content in follow-up messages to reinforce trust and value before introducing discounts or bundles.
Align with merchandising and inventory
Your best-performing campaigns lose impact if the timing or stock doesn’t match. Sync with merchandising teams to align campaigns around availability, trends, and upcoming product pushes, ensuring consistency from email to checkout.
Put it into practice
A DTC skincare brand launches a new hydrating serum as part of its “Essentials” line. Within days, product views and add-to-cart activity spike, but conversions don’t follow. Meanwhile, its everyday moisturizer, a consistent top seller, is starting to decline in engagement.
Use real-time product catalog insights to quickly identify products or categories with higher abandonment, so you can focus your time and resources where they’ll have the most impact. Share those insights with your merchandising teams to adjust offers or discounts as needed. Then, launch a personalized campaign highlighting real customer reviews and before-and-after results to build trust and reduce hesitation. Follow up with an SMS for shoppers who viewed or added the serum to their cart but didn’t purchase, offering a free sample or bundle discount with the moisturizer. Update your homepage to promote the serum as a hero item while pairing it with the moisturizer for cross-sell opportunities.
Increase retail conversion rates with Acoustic Connect
See product performance in real time
Bring your product data from Shopify or another source into Acoustic Connect and get complete visibility into shopper engagement across your store. Acoustic Connect’s product catalog combines your product data with shopper signals like product views, browse interactions, and cart abandonment to help you drive conversions while interest is still high. It surfaces real-time insights on which products or categories are trending, underperforming, or ready for promotion, so you never have to wait on reports or IT. This means that when a newly released item shows strong page views and add-to-cart activity but low conversion, you can adjust your messaging or offer in the moment to capture that momentum.
Target the right audience with dynamic segments
Create behavior-based segments that reflect exactly how shoppers interact with your products. Target customers who viewed a newly released item but didn’t buy it, those who abandoned their cart, or even loyal customers who purchased your top seller but haven’t tried the new item yet. These segments update automatically as shopper behavior changes, so you’re always delivering the right message to the right audience and at exactly the right time.
Trigger campaigns that automatically respond to shopping behavior
Skip the repetitive setup and let automation handle the heavy lifting. With Acoustic Connect, you can set up triggered journeys once and let them run automatically across email, SMS, or WhatsApp whenever shoppers engage with your products. When someone abandons a browsing session or their cart, you can instantly deliver a personalized message featuring they were interested in, including the product image, price, and description pulled straight from your catalog. It’s an effortless way to keep campaigns running smoothly and consistently, even when your team’s juggling multiple priorities.
Monitor campaign impact and adjust your strategy instantly
Use Acoustic Connect’s dashboards to get a complete view of how your audiences, campaigns, and channels are performing across the customer journey. You can see how shoppers move from browsing to buying, which products and messages drive the strongest engagement, and how different channels contribute to overall conversion. With flexible, holistic analytics, you have the insight and control to make smarter decisions and optimize where it matters most. Real-time feedback also lets you continuously and effortlessly refine your campaigns while they’re running, driving higher conversions and more efficient marketing spend.
Smarter engagement at every step
Stay relevant throughout the customer lifecycle with personalized, always-on journeys.