The alert appeared on my phone at some point overnight: “See what’s coming in iOS 15.” Apple is preparing consumers for the update—thought to go live as soon as this week, following the company’s “California Streaming” event on September 14—but are marketers ready? We’ve compiled some of the top questions we’ve seen tied to the update, along with our team’s thoughts on how to use this sea change driven by Apple to actually make marketing better.

Brenna Fitzgerald

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Apple logo on a background that fades from light gray to dark gray.

Is iOS 15 coming this week?