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When Apple announced updates to its privacy practices with the release of iOS 15 in June, digital marketers began expressing legitimate concerns over what this would mean. Now that a few months have passed since Apple made the initial announcement, how has the marketing industry—and its MarTech partners like us—adjusted? Now that we’ve tested how this will affect our Acoustic Campaign platform, here are some observations and actions to take in preparation for this change to email marketing.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Apple announced its privacy changes for iOS 15: now what?

When Apple announced updates to its privacy practices for iOS 15, digital marketers began expressing concerns over what this means for email marketing campaigns and customer data. Now that we’ve tested how this will affect our Acoustic Campaign platform, here are some observations and actionable insights you can take in preparation for this change, protecting your data while respecting your customer experience.

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Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

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Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

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Gaming

Financial services

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Apple announced its privacy changes for iOS 15: now what?

Get the latest insights and news, delivered.

Erinne Mejia

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

Apple announced its privacy changes for iOS 15: now what?

Get the latest insights and news, delivered.

Erinne Mejia

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