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When Apple announced updates to its privacy practices with the release of iOS 15 in June, digital marketers began expressing legitimate concerns over what this would mean. Now that a few months have passed since Apple made the initial announcement, how has the marketing industry—and its MarTech partners like us—adjusted? Now that we’ve tested how this will affect our Acoustic Campaign platform, here are some observations and actions to take in preparation for this change to email marketing.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Apple announced its privacy changes for iOS 15: now what?

When Apple announced updates to its privacy practices for iOS 15, digital marketers began expressing concerns over what this means for email marketing campaigns and customer data. Now that we’ve tested how this will affect our Acoustic Campaign platform, here are some observations and actionable insights you can take in preparation for this change, protecting your data while respecting your customer experience.

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Apple announced its privacy changes for iOS 15: now what?

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