When Apple announced updates to its privacy practices with the release of iOS 15 in June, digital marketers began expressing legitimate concerns over what this would mean. Now that a few months have passed since Apple made the initial announcement, how has the marketing industry—and its MarTech partners like us—adjusted? Now that we’ve tested how this will affect our Acoustic Campaign platform, here are some observations and actions to take in preparation for this change to email marketing.

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Apple announced its privacy changes for iOS 15: now what?

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