CMO Norman Guadagno recently published the ebook The Reset: Customer Expectations, which explored the topic of “marketing execution after the crisis” precipitated by COVID-19. In this first discussion in the video series, Norman and Latane Conant, Chief Market Officer at 6sense, describe how their roles as lead marketers at technology companies have changed, in rapid time, and how they’re embracing the need to innovate. 

Predicting the future: marketing in 2030

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