Acoustic
Acoustic logo
Sign in
Let’s talk

The Reset Volume I: Customer Expectations

How the pandemic has redefined customer expectations to focus the experience on the trust and safety of consumers.

The pandemic has redefined customer expectations to focus the experience on the trust and safety of consumers 

This ebook explores marketing execution after the crises of 2020 

  • A post-pandemic world represents something truly different 
  • This shift is something far more fundamental 
  • This is a distinct change and a transformation from one time to another

This is The Reset. 

In a series of ebooks and video and audio podcasts, Acoustic CMO Norman Guadagno  explores how marketers must confront and navigate an inflection point following the changes  that COVID-19 brought to the world, and to society.  

What does this change mean for marketers’ 2021 plans and beyond?