Because B2B companies sell to other businesses, it can be easy to forget that real people – the people who make up the brands you target – are the recipients of your message. Understanding your audience is critical to any marketing strategy. If you don’t know who you’re speaking with, how can you share targeted messages with them? Rule number one: know your audience. Beyond that, here are five best practices of B2B marketing.

Jessica Mok

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Back to basics: B2B marketing best practices

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