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Using marketing analytics and sophisticated marketing applications automatically means that you are collecting valuable and sensitive information. You’re probably capturing not only potentially personally identifiable information (PII), but also privacy-related activities, such as browsing habits and purchases. That makes this information not only critically valuable to you, but also a tempting target to hackers. Clearly, your security measures and privacy policies are important to you your org.

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Tips on securing your analytics and marketing data

Using marketing analytics and sophisticated marketing applications automatically means that you are collecting valuable and sensitive information. You’re probably capturing not only potentially personally identifiable information (PII), but also privacy-related activities, such as browsing habits and purchases. That makes this information not only critically valuable to you, but also a tempting target to hackers. Clearly, your security measures and privacy policies are important to you, your organization, and your customers.

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