Back to basics: Lead generation 101 

Jessica Mok is the Director of Marketing Strategy at Acoustic, focused on crafting strategies to amplify brand presence and generate leads. Specialized in research and product marketing, she has a passion for driving growth and community in B2B SaaS industries. Prior to Acoustic, Jessica was a marketing specialist at Samsung SDS overseeing the company’s digital marketing efforts and at Cisco was a part of the industry marketing team focused on retail, financial services, and healthcare.