Earlier in August, the Acoustic & Havas team had hosted a joint webinar to share about the upcoming 2022 phase out of third-party cookies in Google Chrome, and what it means for businesses, marketers and agencies.

A key imperative was the need for businesses and marketers to start building out the brands’ own first party data, and to take the added step of using that first party data to make it part of a meaningful customer journey, for your customers.

With all the pressures of doing more with what we have, how do you improve the customer life time value (LTV), with your business’s most valuable asset – your customers?

How do you go beyond vanity metrics to show your customer that you understand them and want to engage with them by delivering a more humanized experience?

Joining us on the webinar, will also be Co-founder and Chief Strategy Officer for July, a more considered luggage and travel brand, Athan Didaskalou. Athan will be sharing his experience as a digital native retail brand, the metrics he looks at and what July is doing differently.

In this joint Acoustic + Havas webinar, we will discuss about:

The types of personalisation
Balancing acquisition and retention through personalisation
How do you improve the LTV of your customer?

From the webinar, we will share steps you can take to maximise your LTV of your customer, and valuable insights and tips on to get you 2021 ready.

How to really do personalization