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The use of client-side email security appliances has made the click rate harder to interpret correctly. These appliances are typically installed into a client’s email server. The purpose of the security appliance is to verify that all emails received are legitimate and safe to pass on to the recipients. The challenge is that over the past year, Acoustic has noticed a significant increase in the rate of links which have been followed (invoked) by email security appliances.

Tim Francis

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Use case library

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

The Bot Click Challenge

Tim Francis

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Use case library

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

The Bot Click Challenge

Tim Francis

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