Creating a Modern GTM Strategy: The Power of CX

Gaurav’s forward-thinking, creativity, and willingness to take thoughtful, measured risks to drive outcomes are the qualities that make him a renowned leader today. The Chief Marketing Officer at PenFed Credit Union is adept at anticipating future challenges and pivoting to meet unexpected challenges. He also understands the rapid changes within the industry. For example, while marketing used to be mainly brand-driven, now it is driven not only by brand but also by data and technology. Gaurav’s experience enables him to drive revenue while being a respected and compassionate leader.

Under his leadership, PenFed’s marketing team is continuing to invest in state-of-the-art marketing tech stacks, such as building a data warehouse, growing PenFed’s member relations management, maximizing the capabilities of tools, and leveraging data to personalize their marketing. Thanks to Gaurav, the PenFed teams are collaborating closely to maximize their digital impact and services.